.longines

STREET MARKETING


Client : Swatch Group / Longines

Conception and production of a street marketing activation during the French Open in 2014 and 2015, to generate PR and drive traffic to the Longines flagship in Paris. We created the "Longines Smash Bus" : a double deck bus with a small tennis court upstairs, equipped with 3,50m high nets. Hundreds of parisians and travellers tested their serve speed and shared dozens of photos over social media.