We help brands who want to change the world.

 

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.YZ IS a NEW KIND OF COMMUNICATIon CONSULTANCY

Our mission : make positive impact projects a success.

 
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.dimitri

"The transformation we all experience, at every moment, is not, no longer digital. It is a transformation of meaning.”

Dimitri spent 10+ years at Publicis Group, where he ended up managing Publicis Consultants' PR department.  An expert in reputation management and influence strategy experienced on brands such as IKEA, Ferrero and Netflix, he launched YZ to embrace a new format of communication agency.
Favorite playgrounds: economy, media, tech industry.

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.julien

“More than ever, we are living a major turning moment for our consumer society. Companies and brands have to embody this change now and find a real social mission if they want to survive.”

Julien worked for 15+ years as a freelance copywriter and creative director for some of the leading names in advertising in Paris - working for every kind of brand, on every kind of media. After running We Are Paris, a freelance collective, for several years, he went for something bigger and teamed up with Dimitri and MPG Partners to launch YZ.
Favorite playgrounds: luxury and culture brands, social responsability.

 
 

FEBRUARY 2019

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YZ launches the 1st
non-connected tablet.


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OCTOBER 2018  

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YZ releases a 360° campaign for Youse, disrupting the rental market.

 

SEPTEMBER 2018  

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YZ launches "Pour l'Eco", a media that changes how the economy is taught and studied.

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MAY 2018  

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YZ works with Greenflex to create its vision film and uplift its presence at Vivatech.

 

.Our expertise:

 
 

.Build brands


Branding, identity, positioning, brand strategy

.Build Business


Offer, product, business model and strategy

.Build 360° Campaigns


Brand content =  creation + production

 
We shorten the time between the idea and the execution.
We shorten the distance between the client and us.
— .shorter, better, faster.
 
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.Our Method:

 

.sprints


Based on design thinking and co-creation, sprints are 2 to 5-day workshops bringing together clients and agency teams.

Methodology : design thinking & co-creation.

Results : fast deliverables, increased creativity, cross-department interactions.

.long runs


Daily follow-up during several months.

Methodology : shared productivity tools, close monitoring, regular sprints.

Results : increased client understanding, proactivity.



             

.in-house teams


Co-managed home-based micro-agencies.

Methodology : co-recruitment, co-management.

Results : more operational efficiency, faster execution, mutual acculturation.



 
 
YZ is an explosive mixture of strong skills, creativity and agility. Incorporating them into our tribe helped us improve our efficiency and speed of execution.
— Olivier, intrapreneur, Youse
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Brand platform & advertising campaign.

Brand platform & advertising campaign.

Digital & Editorial Strategy - media.

Digital & Editorial Strategy - media.

Vision film and presence at Vivatech 2018.

Vision film and presence at Vivatech 2018.

Social media content.

Social media content.

 
Poster campaign in the Paris metro.

Poster campaign in the Paris metro.

Brand platform, social media strategy & content production. Web film campaign for ZeTime.

Brand platform, social media strategy & content production. Web film campaign for ZeTime.

Social media strategy & content production. Employer branding.

Social media strategy & content production. Employer branding.

Worldwide redesign of the shops for the holiday season.

Worldwide redesign of the shops for the holiday season.

 
Brand content produced at the Cannes Festival.

Brand content produced at the Cannes Festival.

Street marketing in Paris during the French Open.

Street marketing in Paris during the French Open.

Print and TV campaign. New baseline.

Print and TV campaign. New baseline.

 
 
 
 

Join the momentum.

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