.YZ IS a NEW KIND OF COMMUNICATIon CONSULTANCY
Our mission : make positive impact projects a success.
"The transformation we all experience, at every moment, is not, no longer digital. It is a transformation of meaning.”
Dimitri spent 10+ years at Publicis Group, where he ended up managing Publicis Consultants' PR department. An expert in reputation management and influence strategy experienced on brands such as IKEA, Ferrero and Netflix, he launched YZ to embrace a new format of communication agency.
Favorite playgrounds: economy, media, tech industry.
“More than ever, we are living a major turning moment for our consumer society. Companies and brands have to embody this change now and find a real social mission if they want to survive.”
Julien worked for 15+ years as a freelance copywriter and creative director for some of the leading names in advertising in Paris - working for every kind of brand, on every kind of media. After running We Are Paris, a freelance collective, for several years, he went for something bigger and teamed up with Dimitri and MPG Partners to launch YZ.
Favorite playgrounds: luxury and culture brands, social responsability.
Branding, identity, positioning, brand strategy
Offer, product, business model and strategy
.Build 360° Campaigns
Brand content = creation + production
Based on design thinking and co-creation, sprints are 2 to 5-day workshops bringing together clients and agency teams.
Methodology : design thinking & co-creation.
Results : fast deliverables, increased creativity, cross-department interactions.
Daily follow-up during several months.
Methodology : shared productivity tools, close monitoring, regular sprints.
Results : increased client understanding, proactivity.
Co-managed home-based micro-agencies.
Methodology : co-recruitment, co-management.
Results : more operational efficiency, faster execution, mutual acculturation.