We help brands who want to change the world. 

contact@yz-paris.com

 

.YZ IS a NEW KIND OF CREATIVE CONSULTANCY

We bring together influence strategy
and great ideas.

 
dimitri.jpg

.dimitri

Dimitri spent 10+ years at Publicis Group, where he ended up managing Publicis Consultants' PR department.  An expert in reputation management and influence strategy experienced on brands such as IKEA, Ferrero and Netflix, he launched YZ to embrace a new format of communication agency.
Favorite playgrounds: economy, media, tech industry.

julien.jpg

.julien

Julien worked for 15+ years as a freelance copywriter and creative director for some of the leading names in advertising in Paris - working for every kind of brand, on every kind of media. After running We Are Paris, a freelance collective, for several years, he went for something bigger and teamed up with Dimitri and MPG Partners to launch YZ.
Favorite playgrounds: luxury and culture brands, social responsability.

 
 

OCTOBER 2018  

IMG_0031S.png

YZ releases 360° campaign for Youse, disrupting the rental market.

 

SEPTEMBER 2018  

IMG_0031S.png

YZ launches "Pour l'Eco", a media that changes how the economy is taught and studied.

Bandeau_pourleco.png
 

JULY 2018  

IMG_0031S.png

YZ launches Blocs, the first french digital media dedicated to blockchain.

Bandeau_Blocs.png
 

MAY 2018  

IMG_0031S.png

YZ works with Greenflex to create its vision film and uplift its presence at Vivatech

 

.we are a “project studio”

We bring our expertise, our resources and our ecosystem at each step of your project, with one clear goal : create value as fast as possible.

 
 

1. strategic approach


consulting :
strategy and brand identity
positionning

2. creative studio


content creation :
pictures, videos, texts

3. growth marketing


brand activation :
360° campaign
(social media, ads, events,
PR)

4. piloting follows up


orchestration and monitoring

 
We shorten the time between the idea and the execution.
We shorten the distance between the client and us.
— .shorter, better, faster.
 
seb.jpg

.three modes of collaboration

 

.sprints


Based on design thinking and co-creation, sprints 2 to 5-days workshops bringing together clients and agency teams.

Methodology : Design thinking & co-creation

Results : fast deliverables, increased creativity, cross-department interactions.

.long runs


Diary follow-up during several months.

Methodology : shared productivity tools, close monitoring, regular sprints.

Results : increased client understanding, proactivity.



             

.in-house teams


Co-managed home based micro-agencies.

Methodology : co-recruitment, co-management.

Results : more operational efficiency, faster execution, mutual acculturation.



 
 
YZ is an explosive mixture of strong skills, creativity and agility. Integrating them to our tribe helped us improve our efficiency and speed of execution.
— Olivier, intrapreneur, Youse
OlivierBazin.jpg
 Brand platform & advertising campaign.

Brand platform & advertising campaign.

 Digital & Editorial Strategy - media

Digital & Editorial Strategy - media

 Vision film and presence at Vivatech 2018.

Vision film and presence at Vivatech 2018.

 Live creation of social media content during the brand events.

Live creation of social media content during the brand events.

 
 Poster campaign in the Paris metro.

Poster campaign in the Paris metro.

 Brand platform, social media strategy & content production. Web film campaign for ZeTime.

Brand platform, social media strategy & content production. Web film campaign for ZeTime.

 Social media strategy & content production. Employer branding

Social media strategy & content production. Employer branding

 Worldwide redesign of the shops for the holiday season.

Worldwide redesign of the shops for the holiday season.

 
 Brand content produced at the Cannes Festival

Brand content produced at the Cannes Festival

 Street marketing in Paris during the French Open.

Street marketing in Paris during the French Open.

 Print and TV campaign. New baseline

Print and TV campaign. New baseline

 
 
 
 

Join the momentum.

ordi.jpg