SOCIAL MEDIA STRATEGY
Verisure is the european leader in remote surveillance linked to an alarm.
Key challenges : rejuvenate its social media existence and recruit new followers.
How .YZ did it :
. organisation of a 5-days Design Sprint assembling different business units of the client, to define a new brand commitment, an editorial line and immediately test new contents.
. social media managing and animation for a year
Results (2018 vs 2017) :
. engaged people : +200%
. x2 community size (from 23k to 47k)