SOCIAL MEDIA STRATEGY
Verisure is the European leader in remote surveillance linked to an alarm .
Key challenges: rejuvenate its social media existence and recruit new followers.
How .YZ did it:
Organisation of a 5-day Design Sprint assembling different business units of the client, to define a new brand commitment, an editorial line and immediately test new contents. Followed by social media managing and animation for a year.
Results (2018 vs 2017):
. engaged people : +200%
. x2 community size (from 23k to 47k)