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.verisure

SOCIAL MEDIA STRATEGY

 

Verisure is the European leader in remote surveillance linked to an alarm .

Key challenges: rejuvenate its social media existence and recruit new followers.

How .YZ did it:
Organisation of a 5-day Design Sprint assembling different business units of the client, to define a new brand commitment, an editorial line and immediately test new contents. Followed by social media managing and animation for a year.

Results (2018 vs 2017):
. engaged people : +200%
. x2 community size (from 23k to 47k)