DIGITAL AND EDITORIAL STRATEGY - MEDIA
In September 2018, a group of French publishers launched Pour l'Eco, a new 100% economic media dedicated to high school students, students and their professors of economics. Its vocation?
Give the readers keys to better understand the world around them.
Key challenge : make this new magazine exists on digital media.
How .YZ did it? Setting up an editorial and digital strategy on 3 pillars: 1. Creation of snackable formats diffused on social media, in declension of the paper magazine. 2. Participation of students in writing conferences for a truly participative content. 3. Design of a mobile-first digital platform. Launch in February 2019.
Results : After 2 months, each issue of the magazine is sold to 10 000 copies.