The Palais de Tokyo museum is the beating heart of the Parisian contemporary art, but it suffers from a lack of notoriety outside of Paris.

Key challenges : develop the brand reputation of the Palais de Tokyo museum in France especially toward tourists and foreigners, and communicate about the ecclectic programation and activities offered.

How .yz did it : design and production of a national TV campaign coupled with a print campaign to make the new baseline "the biggest centre for Contemporary Art in Europe" shine.