The Palais de Tokyo museum is the beating heart of the Parisian contemporary art scene, but it suffers from a lack of notoriety outside of Paris.

Key challenges: develop the brand reputation of the Palais de Tokyo museum in France especially towards tourists and foreigners, and communicate about the eclectic program and activities on offer.

How .YZ did it: design and production of a national TV campaign coupled with a print campaign to make the new baseline "the biggest centre for Contemporary Art in Europe" shine.