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.mykronoz

BRAND STRATEGY

 

MyKronoz is a fast-growing swiss wearables brand. YZ assists them from brand strategy and positioning to tactical activations. Openly inspired by one of Apple's most famous stunts, the campaign “I’m a watch / I’m a smartwatch” was released in april 2018 to sustain the release of ZeTime, few months after it broke the record for the most successful Kickstarter campaign ever in Europe.