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.mykronoz

NEW PRODUCT LAUNCHING STRATEGY

 


MyKronoz creates smartwatches combining the technical craftmanship of swiss watchmaking and the most innovative functionalities of wearables.

Key challenges : help launch a new smartwatch, only a few months after broke the record for the most successful Kickstarter campaign ever in Europe, and find a place in a highly competitve market.

How .YZ did it :
. design the MyKronoz brand platform and its communication strategy
. design and produce the campaign "I'm a watch / I'm a smartwatch" comparing traditional watches and the brand new ZeTime, flagship product of MyKronoz.