NEW PRODUCT LAUNCHING STRATEGY
MyKronoz creates smartwatches combining the technical craftmanship of Swiss watchmaking and the most innovative functionalities of wearables.
Key challenges: help launch a new smartwatch, only a few months after breaking the record for the most successful Kickstarter campaign ever in Europe, and find a place in a highly competitve market.
How .YZ did it:
. design the MyKronoz brand platform and its communication strategy
. design and produce the campaign "I'm a watch / I'm a smartwatch" comparing traditional watches and the brand new ZeTime, flagship product of MyKronoz.