Longines has been, since 2007, the Official Partner and Timekeeper of the French Open, first sport event in France.
Key challenges : communicate about this partnership and create traffic in the official Longines shop within the heart of Paris.
How .YZ did it : an oustanding dispositive with a mobile tennis court on the top of a double-decker Longines bus traveling through Paris. Hundreds of Parisians, tourists and influencers had the opportunity to measure the speed of their serve and share pictures of this moment on social medias
Results : 300 visitors in 2 days 25 press and blogs coverage >100 shares and tweets