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.longines

STREET MARKETING

 

We conceived and produced a street marketing activation during the 2014 and 2015 French Open, to generate PR and drive traffic to the Longines flagship in Paris. We created the "Longines Smash Bus" : a double deck bus with a small tennis court upstairs, equipped with 3,50m high nets. Hundreds of parisians, tourists and influencers tested their serve speed and shared dozens of photos over social media.