In 2018, it is no longer possible for Kinder Country to base its communication on 2 traditional pillars :
1 - mums : Kinder Country is a product which adresses every kind of consumer : different age groups, parents or not and can not limit its audience to parents
2 - cereals : Kinder Country is more than anything else a sweet snack with chocolate
- Redefine and reinvent Kinder Country’s mission (since its launch, Kinder Country is about having a break). - Highlight this forgotten Kinder
How YZ did it:
Today, having a real break means having a non-connected break. During « the world days without mobile phones », YZ created a whole campaign about a fake innovation : the 1st non-connected tablet. A triple mechanism :
A digital campaign with a 30s video
An unboxing for influencers
A « distrtibut’off » placed in the middle of the We Work Lafayette during one week. With the machine, you could recharge your phone and have a minimum 15 minutes break, which was rewarded with a Kinder Country.
The results of the 2019 campaign - part 1 :
4 906 701 people reached
1 900 000 Views
65 687 Interactions
2 737 shares and
1255 comments A
4 week TV campaign from April 8.