BRAND PLATFORM AND COMMUNICATION STRATEGY
When faced with the many climate disruptions, the energetic transition is a real emergency. Especially for the industrial sector that consumes a lot of energy. However, investments in this domain are still insufficient in France.
Created by Greenflex in collaboration with ADEME, Inveest is a professional training program that deals with this problem. It is destined to people who are in charge of financing in the industrial sector. Its mission ? Giving them the keys the understand, finance better and thus accelerate the implementation of energetic efficiency projects. With the overall goal of reducing the French industry's carbon footprint.
The challenge : make this training program known to a target audience that is fragmented and difficult to reach with the aim of recruiting 1000 trainees by 2020
How .YZ did it :
1. Creating a brand platform (manifesto, message for each target audience, values, visual identity)
2. Defining and implementing a multicanal communication strategy with very specific targeting (PR, LinkedIn, emailing, mail)
3. Designing suitable communication content (brochures, website)
4. Support with consulting and content creation on the long term