Julien worked for 15+ years as a freelance copywriter and creative director for some of the biggest names in advertising in Paris - working for every kind of brand, on every kind of media. After running We Are Paris, a freelance collective, for several years, he decided to go for something bigger and teamed with Dimitri and MPG Partners to launch YZ. 
Favorite playground: luxury and culture brands.



Dimitri spend 10+ years at Publicis Group, were he ended up as managing director of the PR department of Publicis Consultants. An expert in reputation management and influence strategy, he launched YZ to embrace agile ways of work and invent a new format of advertising agency.
Favorite playground: blockchain and innovation.