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.ferrero group & brands

SOCIAL MEDIA STRATEGY
SOCIAL MEDIA CONTENTS

 

KINDER

SOCIAL MEDIA STRATEGY
Kinder is one of most popular brand in Europe, beloved by both young and old. It gathers a strong community on social medias without managing to activate it properly

Key challenges: further engage the Kinder community, modernise their brand communication and connect Kinder with the digital mums

How yz did it: Design and execution of an editorial strategy around pleasure and entertainment to engage in dialogue and foster interactivity. The agency designs fun and varied contents on Kinder's social medias : quizz, advice, games, activity proposal.

NUTELLA

SOCIAL MEDIA CONTENT CREATION (LIVE)
Nutella organizes its 50th birthday at the Parc des Sceaux. An amazing event welcoming almost 100.00 people over a day.

Key challenges : translate the magic of the moment et allow millions of followers to feel it through social media

How yz did it : Setting up of an on-site Social Room with a team of copywriters, creatives and photographs to seize at all times the feeling of the moment. A complete success, renewed during the Hello Morning Festival a few months later.

 

FERRERO