BG.png

.ferrero group & brands

SOCIAL MEDIA STRATEGY
SOCIAL MEDIA CONTENTS

 

KINDER

SOCIAL MEDIA STRATEGY
Kinder is one of most popular brands in Europe, beloved by both young and old. It gathers a strong community on social media without managing to activate it properly.

Key challenges: further engage the Kinder community, modernise their brand communcation and connect Kinder with the digital mums

How .YZ did it: Design and execution of an editorial strategy around pleasure and entertainment to engage in dialogue and foster interactivity. The agency designs fun and varied contents on Kinder's social media : quizz, advice, games, activity

Results in 2018:
Global reach : 39M . Number of interactions : 23.5M . Engagement rate : 2.9%

NUTELLA

SOCIAL MEDIA CONTENT CREATION (LIVE)
Nutella organized its 50th birthday at the Parc des Sceaux. An amazing event welcoming almost 100,000 people over a day.

Key challenges: translate the magic of the moment and allow millions of followers to experience it through social media.

How .YZ did it: Setting up of an on-site Social Room with a team of copywriters, creatives and photographers to seize the feeling of the moment at all times. A complete success, renewed during the Hello Morning Festival a few months later.

 

FERRERO