Launch of new branding for France
Emma Matelas was launched with success without a true and deep reflection on its brand identity. Every effort of the teams were focused on the product. However, in an ultra-competitive market such as the mattress market in Europe, and after a few years, it appears to Emma Matelas’ teams that a strong brand is a key element for the business development of the brand.
Key challenges: Adapt the international branding and communication proposition to the French market : find the right words and the right tone, copy write the whole website and films.