The couturier Elie Saab is present every year at the Festival de Cannes. During two weeks, the brand takes possession of a luxurious suite at the Martinez palace, and transforms it into a wonderful dressing room, a dreamlike place dedicated to its creations. Stars parade and meet there to try the most dazzling dresses.

Key challenges: seize the magic of these extraordinary moments to help the brand gleam on social media.

How .YZ did it:
. design the digital magazine "The Light of Now" with Kassius agency
. content creation (photo and video) during the Festival de Cannes. From the Palais des Festival to the most luxurious and exclusive parties, .YZ built a creative immersion within the brand's universe and the magic of the festival.