Launching of a new startup back by Skip (Unilever). A collaborative dry cleaner service allowing users to have their clothes taken care of by their neighbours.
Key challenges : rapidly gain notoriety and acquire as many new clients as possible.
How .YZ did it : design of a 4x3 displaying campaign in the Parisian métro. The creative teams designed a poster with a fun and catchy hook. This familiar tone of speech resonates with the collaborative aspect of the project and promotes one of the key gain point of the co-wash offer : the price.
Results : +30% of new clients