Blockchain is on everyone's lips and has been in French and international magazines for months. Yet, few people really know what blockchain is and what it can change in our lives ... or not.

Key challenges:
As a communication consultancy, .YZ is passionate about everything that changes people's lives.
A passion which allows to better anticipate the main societal trends and to accompany its customers on these themes.
It was crucial to be at the heart of that revolution, a revolution simultaneously technological and, very quickly, very close to the reality of everyone.

How .YZ did it:
. creation of the 1st media specialised in blockchain in France with a weekly newsletter that comes out every Thursday.
. an editorial team dedicated to creating dynamic, concrete and didactic contents.

. 2000 subscribers in 4 months
. open rate: 45%
. 30,000 pages seen on the Medium account