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.blocs

MEDIA

 

Blockchain is on everyone's lips and has been in French and international magazines for months. Yet, few people really know what blockchain is and what it can change in our lives ... or not.

Challenge:
as an agency of communication, .YZ is passionate about everything that changes people's lives.
A passion which allows to better anticipate the main societal trends and to accompany his customers on these themes.
It was crucial to be at the heart of that revolution, a revolution at the same time technological and, very soon, very close to the reality of everyone.

How .YZ did it ?
. creation of the 1st media specialized on the blockchain in France with a weekly newsletter. Comes out every thirsday.
. an editorial team dedicated to create dynamic, concrete and pedagogical contents.

Résults:
. 2000 susbribers in 4 months
. openness rate : 45%
. 30 000 pages seen on the Medium account