We are a creative post-agency built for a fast-evolving world.
Dimitri spent 10+ years at Publicis Group, where he ended up managing Publicis Consultants' PR department. An expert in reputation management and influence strategy experienced on brands such as SNCF, Ferrero and Netflix, he launched YZ to embrace agile ways of work and invent a new format of communication agency.
Favorite playgrounds: blockchain and innovation.
Julien worked for 15+ years as a freelance copywriter and creative director for some of the leading names in advertising in Paris - working for every kind of brand, on every kind of media. After running We Are Paris, a freelance collective, for several years, he went for something bigger and teamed up with Dimitri and MPG Partners to launch YZ.
Favorite playgrounds: luxury and culture brands.
Based on design thinking and co-creation, sprints consist in 2 to 5-days workshops leveraging user and market research, bringing together clients and agency teams. Inspired by the startup and tech world, Sprints generate fast results while creating momentum and cross-department interactions.
Brand identity, storytelling
Brand positioning and strategy
Social media strategy + brand content
360° Campaign and product launch
Through the use of shared productivity tools, close monitoring and constant proactive ideas, we ensre the position of our client in the race. Monthly sprints are an essential component of the workflow: this is the best way to focus and deliver.
Social media management
E-reputation & brand diagnostic
Campaigns and 360° activations
In a time when content must be created daily, clients and agencies need to work closer than ever. That’s why we build in-house creative teams and home based micro-agencies, co-managed by us and by the client. Like IT services - but creative.
Digital consultancy • Brand reputation •Influence strategy • Social media bullshit decoding
Creative direction • Creative strategy •Strategic planning • Copywriting •Business development
Digital strategy • Social media crisis communication • Reputation management • Corporate PR
Digital strategy • Social media • Reputation management • Social Business • Corporate communication - Workshop management
Digital & print art direction • Graphic design • Photography • Illustration
Digital Product Strategy • Brand
Management • Design Thinking • Lean UX • Agile
Production • Postproduction • Business analysis • Communication strategy • Social media management • ePR-PR • Web Project Manager