.We are a project studio - from concept to operational delivery.
We build brand strategies for entrepreneurs who want to have a positive impact.
Dimitri spent 10+ years at Publicis Group, where he ended up managing Publicis Consultants' PR department. An expert in reputation management and influence strategy experienced on brands such as IKEA, Ferrero and Netflix, he launched YZ to embrace a new format of communication agency.
Favorite playgrounds: economy, media, tech industry.
Julien worked for 15+ years as a freelance copywriter and creative director for some of the leading names in advertising in Paris - working for every kind of brand, on every kind of media. After running We Are Paris, a freelance collective, for several years, he went for something bigger and teamed up with Dimitri and MPG Partners to launch YZ.
Favorite playgrounds: luxury and culture brands, social responsability.