We help brands who want to change the world.
Dimitri spent 10+ years at Publicis Group, where he ended up managing Publicis Consultants' PR department. An expert in reputation management and influence strategy experienced on brands such as IKEA, Ferrero and Netflix, he launched YZ to embrace a new format of communication agency.
Favorite playgrounds: economy, media, tech industry.
Julien worked for 15+ years as a freelance copywriter and creative director for some of the leading names in advertising in Paris - working for every kind of brand, on every kind of media. After running We Are Paris, a freelance collective, for several years, he went for something bigger and teamed up with Dimitri and MPG Partners to launch YZ.
Favorite playgrounds: luxury and culture brands, social responsability.
Based on design thinking and co-creation, sprints 2 to 5-days workshops bringing together clients and agency teams.
Methodology: Design thinking & co-creation
Results: fast deliverables, increased creativity, cross-department interactions.
Diary follow-up during several months.
Methodology: shared productivity tools, close monitoring, regular sprints.
Results: increased client understanding, proactivity.
Co-managed home based micro-agencies
Methodology: co-recruitment, co-management.
Results: more operational efficiency, faster execution, mutual acculturation.